Fundraising Principles for Faculty and Academic Leaders / by Aaron Conley, Genevieve G. Shaker
(Philanthropy and Education. ISSN:29462401)
資料タイプ | 電子ブック |
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版 | 1st ed. 2021. |
出版者 | (Cham : Springer International Publishing : Imprint: Palgrave Macmillan) |
出版年 | 2021 |
大きさ | XIX, 250 p. 11 illus : online resource |
書誌詳細を非表示
一般注記 | 1. Fundraising for Academicians -- 2. Historical Perspectives on Academic Fundraising -- 3. Language Matters -- 4. Tenets of Operational Effectiveness -- 5. Understanding Donor Motivation -- 6. Applying the Identification Model -- 7. Engaging Potential Donors -- 8. Narrow Your Universe -- 9. The Annual Development Plan -- 10. Engaging Partners -- 11. Align Your Strategic Plan -- 12. Campaigns -- 13. Measuring Impact. - 14. Losing Oneself in a Great Cause -- 15. Don't Fear Fundraising This book includes evidence-based insights and recommendations to help academicians excel in raising philanthropic support for their institutions and units. The book provides historical and contemporary perspectives on core concepts and data, research revealing donors’ giving motivations, engagement strategies and tactics for academic units, and guidance on management challenges including strategic plans, campaigns, and measuring performance. The authors include case studies in each section as examples of successful fundraising and volunteer-driven initiatives. The final section, contributed by Dean David D. Perlmutter, reinforces the book’s many practical and theoretical approaches to the fundamental responsibilities academic leaders face in raising philanthropic support. This book is grounded in the growing academic literature on philanthropy and written by scholars who were successful higher education fundraisers HTTP:URL=https://doi.org/10.1007/978-3-030-66429-9 |
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著者標目 | *Conley, Aaron author Shaker, Genevieve G author SpringerLink (Online service) |
件 名 | LCSH:Education, Higher LCSH:School management and organization LCSH:School administration LCSH:Nonprofit organizations LCSH:Education FREE:Higher Education FREE:Organization and Leadership FREE:Non-Profit Organizations and Public Enterprises FREE:Education |
分 類 | LCC:LB2300-2799.3 DC23:378 |
書誌ID | EB16355208 |
ISBN | 9783030664299 |