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RT Book, Whole SR Electronic DC OPAC T1 Fundraising Principles for Faculty and Academic Leaders / by Aaron Conley, Genevieve G. Shaker T2 Philanthropy and Education. ISSN:29462401 A1 Conley, Aaron A1 Shaker, Genevieve G A1 SpringerLink (Online service) YR 2021 FD 2021 SP XIX, 250 p. 11 illus K1 Education, Higher K1 School management and organization K1 School administration K1 Nonprofit organizations K1 Education K1 Higher Education K1 Organization and Leadership K1 Non-Profit Organizations and Public Enterprises K1 Education ED 1st ed. 2021. PB Springer International Publishing : Imprint: Palgrave Macmillan PP Cham SN 9783030664299 LA English (英語) CL LCC:LB2300-2799.3 CL DC23:378 NO 1. Fundraising for Academicians -- 2. Historical Perspectives on Academic Fundraising -- 3. Language Matters -- 4. Tenets of Operational Effectiveness -- 5. Understanding Donor Motivation -- 6. Applying the Identification Model -- 7. Engaging Potential Donors -- 8. Narrow Your Universe -- 9. The Annual Development Plan -- 10. Engaging Partners -- 11. Align Your Strategic Plan -- 12. Campaigns -- 13. Measuring Impact. - 14. Losing Oneself in a Great Cause -- 15. Don't Fear Fundraising NO This book includes evidence-based insights and recommendations to help academicians excel in raising philanthropic support for their institutions and units. The book provides historical and contemporary perspectives on core concepts and data, research revealing donors’ giving motivations, engagement strategies and tactics for academic units, and guidance on management challenges including strategic plans, campaigns, and measuring performance. The authors include case studies in each section as examples of successful fundraising and volunteer-driven initiatives. The final section, contributed by Dean David D. Perlmutter, reinforces the book’s many practical and theoretical approaches to the fundamental responsibilities academic leaders face in raising philanthropic support. This book is grounded in the growing academic literature on philanthropy and written by scholars who were successful higher education fundraisers NO HTTP:URL=https://doi.org/10.1007/978-3-030-66429-9 NO 書誌ID=EB16355208; LK [E Book]https://doi.org/10.1007/978-3-030-66429-9 OL 30