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The College Textbook Publishing Industry in the U.S. 2000-2022 : The Search for Competitive Marketing Strategies / by Albert N. Greco
(Marketing and Communication in Higher Education. ISSN:29464609)
| 資料タイプ | 電子ブック |
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| 版 | 1st ed. 2023. |
| 出版者 | (Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan) |
| 出版年 | 2023 |
| 大きさ | XXIV, 133 p : online resource |
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| 一般注記 | 1. The State of the U.S. College Textbook Industry to 2000 -- 2. The Impact of Disruption on the College Textbook Publishing Industry: 2001-2012 -- 3. The Responses of the Major College Textbook Publishers: 2013-2018 -- 4. College Bookstores and College Textbook Publishers Confront Dramatic Developments and Challenges: 2019-2021 -- 5. The Future of College Textbook Publishing This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks). HTTP:URL=https://doi.org/10.1007/978-3-031-30415-6 |
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| 著者標目 | *Greco, Albert N author SpringerLink (Online service) |
| 件 名 | LCSH:Education, Higher LCSH:Marketing research LCSH:Business intelligence LCSH:Printing LCSH:Publishers and publishing FREE:Higher Education FREE:Market Research and Competitive Intelligence FREE:Printing and Publishing |
| 分 類 | LCC:LB2300-2799.3 DC23:378 |
| 書誌ID | EB16354699 |
| ISBN | 9783031304156 |